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Cookie Policy 🍪

Understand how we use cookies and how to manage your preferences

Last Updated: February 14, 2026

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What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us remember information about you and improve your browsing experience. Cookies are not harmful and do not contain viruses. Most modern websites use them as a standard practice.

We use cookies to enhance functionality, analyse how visitors use our site, and deliver personalised advertising. This Cookie Policy explains the types of cookies we use, why we use them, and how you can control your cookie preferences.

Essential Cookies

Essential cookies are necessary for the website to function properly. They enable core features such as page navigation, user authentication, shopping cart functionality, and secure transactions. These cookies are strictly necessary and do not require your consent to be used.

Examples of Essential Cookies:

  • session_id: Maintains your logged-in session
  • csrf_token: Protects against cross-site request forgery attacks
  • cookie_consent_status: Remembers your cookie preferences
  • shopping_cart: Stores items in your shopping basket
  • language_preference: Remembers your language selection

Retention: Session duration or up to 12 months for preference storage.
Consent Required: No – these cookies are automatically activated for site functionality.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies collect information about which pages you visit, how long you spend on each page, which links you click, and other browsing patterns. This data helps us improve our site's performance, content, and user experience.

Analytics cookies do not identify you personally – all data is anonymised and aggregated. You must consent to analytics cookies before they are activated on your device.

Google Analytics 4

We use Google Analytics 4 to collect and analyse website traffic data. This service is provided by Google LLC and allows us to understand user behaviour patterns, track conversion events, and optimise our website design.

  • Cookie Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Data Collected: Device type, browser, IP address, pages visited, time on site, referrer
  • Retention: Up to 14 months
  • Consent Required: Yes – activated only after you accept analytics cookies
  • IP Anonymisation: Enabled – your full IP address is not stored

Google's Privacy Policy: https://policies.google.com/privacy
Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on

Marketing & Advertising Cookies

We use marketing and advertising cookies to deliver personalised advertisements based on your interests and browsing behaviour. These cookies enable us to track which ads you interact with, measure campaign effectiveness, and show you relevant products across different websites and platforms.

Marketing cookies require your explicit consent. You must accept marketing cookies before they are activated. You can withdraw consent at any time using the cookie preferences panel.

Google Ads & Remarketing

We use Google Ads (including Google Remarketing Tags) to display advertisements to you across Google's network, including YouTube, Gmail, and the Google Display Network. These ads are tailored to your interests based on your visits to our site.

  • Service Provider: Google LLC
  • Technologies Used: Google Ads tag (gtag.js), Google Tag Manager, conversion tracking pixels
  • Data Collected: Cookie identifiers, conversion events, page views, product interactions, cart abandonment
  • Purpose: Ad targeting, conversion tracking, audience segmentation, campaign measurement
  • Retention: Up to 540 days (Google Ads default retention policy)

Important Disclosure: Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other sites on the internet. You may opt out of personalised Google advertising at https://adssettings.google.com

Meta Pixel (Facebook & Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The pixel tracks user actions on our website and helps us understand which ads drive conversions and engagement.

  • Service Provider: Meta Platforms, Inc.
  • Data Collected: Page views, conversion events, custom audience data, device identifiers
  • Purpose: Ad targeting, conversion measurement, custom audience creation, campaign optimisation
  • Data Controller: Meta acts as an independent data controller for its own platform
  • Retention: Varies per Meta's retention policy; typically up to 540 days

Privacy Policy: https://www.facebook.com/privacy/policy
Ad Preferences: Manage your Meta advertising preferences at https://www.facebook.com/adpreferences/

Data Sharing with Advertising Partners

We share certain information with advertising partners to deliver and measure our campaigns effectively. This includes:

  • Cookie identifiers and conversion events shared with Google Ads for campaign measurement
  • Pixel events and custom audiences shared with Meta for advertising delivery
  • Behavioural data used to create remarketing lists and targeted audience segments
  • Device and browser information for cross-platform ad delivery

We do not sell your personal data to third parties. All data sharing complies with applicable data protection laws, including GDPR. Google and Meta may process this data according to their own privacy policies and Standard Contractual Clauses where applicable.

Conversion Tracking

We use conversion tracking technology to understand which advertisements lead to desired user actions on our website – such as form submissions, newsletter signups, or purchases. Conversion pixels are placed on key pages to record when these events occur. This data helps us measure campaign effectiveness, allocate advertising budget efficiently, and show you more relevant ads in the future.

Conversion tracking is part of our marketing cookie category. It requires your consent to be activated. Conversion data may be shared with Google Ads and Meta for campaign optimisation.

How to Manage Your Cookies

You have full control over cookie preferences. When you first visit our website, a cookie consent banner appears offering three options:

  • Accept All: Enables essential, analytics, and marketing cookies. You will see personalised ads and we can measure site performance.
  • Reject Non-Essential: Activates only essential cookies. Analytics and marketing cookies are disabled.
  • Manage Preferences: Opens a detailed panel where you can enable or disable each cookie category independently.

Browser Cookie Settings

You can also manage cookies directly through your web browser. Most browsers allow you to:

  • View which cookies are stored on your device
  • Delete cookies individually or all at once
  • Block cookies from specific websites
  • Block third-party cookies entirely
  • Delete cookies when you close your browser

Note: Deleting or disabling cookies may affect the functionality of our website. Some features (like shopping carts and user accounts) may not work properly without essential cookies.

Opt-Out from Personalised Advertising

You can opt out of personalised advertising from major ad networks using these resources:

Google Ads Settings

https://adssettings.google.com

Manage your Google advertising preferences and opt out of personalised ads

Your Online Choices (EU/UK)

https://www.youronlinechoices.eu

Opt out of personalised advertising from participating European ad networks

Network Advertising Initiative

https://optout.networkadvertising.org

US-based opt-out tool for personalised advertising

Digital Advertising Alliance

https://optout.aboutads.info

US-based industry opt-out portal for interest-based advertising

Important: Opting out does not remove all advertisements from the websites you visit. You will continue to see ads, but they will not be personalised to your interests. You may see ads for products or services less relevant to you.

GDPR & UK GDPR Compliance

If you are located in the European Economic Area (EEA) or the United Kingdom, you receive this cookie notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR.

Your Rights Under GDPR:

  • Consent: Marketing and analytics cookies are activated solely after explicit, informed, freely given consent (GDPR Article 6.1.a)
  • Withdraw Consent: You may withdraw consent at any time without penalty by clicking "Manage Cookies" in the footer
  • Access: Request a copy of data we hold about you (GDPR Article 15)
  • Rectification: Request corrections to inaccurate data (GDPR Article 16)
  • Erasure: Request deletion of your data (GDPR Article 17)
  • Portability: Request your data in a structured, portable format (GDPR Article 20)
  • Lodge Complaint: File a complaint with your local supervisory authority

Data Protection Supervisory Authorities

If you believe your rights have been violated, you can lodge a complaint with your local data protection authority:

United Kingdom – ICO (Information Commissioner's Office)

https://ico.org.uk

European Union – EDPB (European Data Protection Board)

https://edpb.europa.eu

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, technology updates, or legal requirements. We will notify you of material changes by displaying a prominent notice on our homepage for at least 14 days before the changes take effect.

Your continued use of our website following the posting of revised Cookie Policy means you accept and agree to the changes. If you do not agree with the updated policy, please stop using our website.

Questions About This Policy?

If you have questions or concerns about our cookie practices, please contact us:

SZZ TRADING UK LIMITED

The Mount, 72 Paris Street
Exeter, EX1 2JY
United Kingdom

Email: [email protected]

Phone: +44 (0) 1392 555 200