Privacy Policy

1. Introduction

SZZ TRADING UK LIMITED ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We operate in compliance with the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, and all applicable data protection laws. Please read this policy carefully. If you do not agree with our practices, please do not use our website.

2. What Cookies Do We Use?

We use three categories of cookies on our website. All cookies are stored on your device with your informed consent (except for essential cookies, which do not require consent).

3. Marketing Cookies & Advertising Technologies

We partner with Google and Meta to deliver personalized advertisements and measure campaign effectiveness. Here is what you should know:

4. Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time. Please note that opting out does not remove advertisements entirely – you will continue to see non-personalized advertisements.

• Google Ads Settings – manage your Google advertising preferences
• Your Online Choices (EU) – opt out of behavioural advertising in Europe
• Network Advertising Initiative – manage opt-outs across ad networks
• Digital Advertising Alliance – US opt-out platform

5. Cookie Consent & Preference Management

When you first visit our website, a cookie consent banner appears. You have three options:

• Accept All: Enables all cookies (essential, analytics, and marketing)
• Reject Non-Essential: Enables only essential cookies; marketing and analytics cookies are disabled
• Manage Preferences: Opens a detailed panel where you can accept or reject each cookie category independently

Your cookie preferences are stored in your browser's local storage for 12 months. You can change your preferences at any time by clicking the "Manage cookie preferences" link in the website footer.

Withdrawal of Consent: You may withdraw consent at any time through the cookie preferences panel without penalty. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid.

6. GDPR Compliance (EEA & UK Users)

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR.

Legal Basis for Processing: Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request.

Your Rights: You have the right to access, rectify, erase, restrict, port, and object to processing of your personal data. You also have the right to lodge a complaint with your local supervisory authority. See Section 12 for details.

7. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Here are the details:

Important Clarification: We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only – not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage you to review those policies directly.

8. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal Basis: Consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Your Rights: You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

9. Google Services and Analytics

This website uses the following Google services:

Google's Privacy Policy: https://policies.google.com/technologies/ads

10. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events (form submissions, purchases), and custom audience membership for retargeting purposes.

Important: We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy.

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

11. What Personal Data Do We Collect?

Depending on how you interact with our website, we may collect:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

12. Legal Basis for Processing (GDPR Article 6)

We process your data under the following legal bases:

• Consent (Article 6.1.a): Contact form data, analytics cookies, marketing cookies
• Contract Performance (Article 6.1.b): Processing of orders and service delivery
• Legitimate Interest (Article 6.1.f): Security, fraud prevention, and website optimisation

13. Data Retention Periods

We retain personal data for specific periods:

• Contact form submissions: 2 years
• Analytics data (Google Analytics 4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Marketing cookies (Meta): up to 180 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

14. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

15. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

16. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Article 15): Request a copy of data we hold about you
• Rectification (Article 16): Correct inaccurate or incomplete data
• Erasure (Article 17): Request deletion ('right to be forgotten')
• Restriction (Article 18): Limit how we process your data
• Portability (Article 20): Receive your data in a structured, machine-readable format
• Objection (Article 21): Object to processing based on legitimate interest
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

17. Prohibited Content Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

18. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be notified via a banner on our homepage at least 14 days before taking effect. Your continued use of the website after changes constitutes acceptance of the updated policy.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: